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How To Get 20,000 Visitors To A Brand New Site

I’m about to show you a strategy where you can do all that to a brand new site, almost instantly after you launch.

For me, this resulted in 20,000 visitors, 1000 social shares, 10 backlinks, and over 50 comments.

And I did it all with a single article.

That’s right… my niche site only had 1 post published on the site.

Now you might look at those numbers, and guess that the post went viral.

Well, it didn't. It wasn't some lucky viral factor that allowed me to achieve those statistics.

It was hard work using a single strategy that’s repeatable in almost any niche.

And I’m going to take you through the entire process step by step.

Let’s get started.


SEO


One of the hardest parts of starting a new niche site or blog is building traction.

How do you get the word out and let people know your site exists? Does it really need to take months before you build up a following with hundreds or thousands of daily readers?

How do you let influencers in your niche know about you? If you tell them about your website, will they even care? They probably get emailed dozens of times per day from people asking to share or link to them.

When you start a new site, it can take a couple of months to build content, build links, and start ranking for some keywords that bring you good traffic to your site.

There are a few things you can do to speed up your growth though, and I’m always looking for ways to catalyst new sites into a faster growth curve than normal.

One of those ways is paid traffic ­ you can pump dollars into things like Facebook ads to drive a ton of traffic to your site.

But that costs money, and some experience if you’re going to get a positive ROI on your money.

Another method, the one that doesn't cost any money, but can be even more effective, is to do a roundup post.

What’s a roundup post?

Imagine that you just moved to a new city and opened up a restaurant. For opening day, you go around town inviting residents and neighbors to come to your launch party. You manage to send out 800 invitations and you end up getting 50 people to attend.

Not a bad result, but was it the most effective? Let’s try a different scenario.

Now imagine that instead of going out handing out invitations to residents, you instead decide to get in touch with the biggest businesses in town. You invite them and ask them to invite whoever they know will like to come to the event for some amazing food.

You manage to speak with 25 businesses and end up getting 300 people to attend.

The second way is much more effective!

On top of that, because you've made a connection with the big players in town, you’re now on their radar. You can work with them for any future events and they refer to you throughout the year sending more business your way.

A roundup post works the same way ­ it’s an article that’s a collection of answers from a bunch of authorities in your niche. 

When you have a new site, nobody knows you. You’re a nobody in your niche. It’s difficult to speak with authorities in your niche. It’s even more difficult to ask them for favors. But with a roundup post, you’re doing them a favor ­ you’re giving THEM the spotlight.

Here are the basic steps of doing a roundup post:
  1. Do keyword research, and find something you would like to rank for.
  2. Come up with a good question that fits in with that topic.
  3. Make a list of authority figures, contact them and ask them the question.
  4. Post all answers into an article, and hit publish.
  5. Let the authority figures know the post is live, and ask them to share it with their audience.
A lot of bloggers and niche site owners are doing roundup posts these days. But most of them do it wrong. They get a fraction of the results that they could be getting by doing it the right way.

You have to remember the whole point of doing a roundup post: It’s to get in front of the audiences of these large authorities in your niche. Some of which will have hundreds of thousands of readers… maybe even millions.

So let’s just dive in with step 1 and I’ll explain things along the way.


STEP 1: Do keyword research to find a keyword to rank for

The cool thing about doing a post like this is that it’s an extremely linkable piece of content.

Meaning… it’s easy to build links to.

So the first thing that we want to do is to pick a keyword to base our content around.

Let’s say that we’re in the personal finance niche.

I’ll simply just go into Google’s Keyword Planner, and do some digging around. For a roundup post, we have a little bit more oomph behind our content since it comprises of tips from the biggest authorities in our niche. So we can get a little bit more aggressive with it and go after more competitive keywords than we’re used to.

Here’s a good one from the list:

It’s got 110,000 searches per month, so it’s a pretty giant keyword to rank for.

Now from the list, I also see that there’s a secondary keyword that we can rank for as well.

They both fall under the same category.

So our topic can be something like:

How To Save Money: The Smartest Money Saving Tips From Savvy Financial Leaders

I’m happy with that title. Let’s move onto step 2.

STEP 2: Come up with a question

Now that we have our topic and title, we need to come up with a question that we can ask to the influencers we’re going to contact.

The question should be simple, and specific enough so that they have a clear answer but broad enough to give them freedom to expand.

Make sure that it’s not just a yes or no type of question.

So a good one for our example would be something like:

What’s your best tip for someone who wants to save money for the future?

Put some thought into it and make assumptions at the types of answers that you’ll receive.

With this one, it’s broad enough that I can ask the question to a bunch of people and they’ll all give different answers.

Another good question to ask would be:

What’s the biggest (and most common) mistake that you see people making in regards to saving for their future?

And that’s all that’s needed for step 2. Let’s move on.

STEP 3: Make a list of authority figures and contact them

Now it’s the fun part ­ getting in touch with influencers.

The first part is to make a list of people you want to include in your roundup post.

What you’re looking for are people who have big audiences and a large presence in your niche.

Finding them is easy. Just Google some keywords and see who shows up.

A good way to do this is to look for bloggers by searching for ‘blogs’ specifically

Which will bring back pages that provide a list of top blogs in your niche:

In this case, we have 8 leads already plus their Twitter handles. But rather than contacting them on Twitter, we want to email them. Emailing gives us more room for conversation and allows us to start a conversation with them which we can later continue with rather than sending them a new tweet every time.

You should aim for at least 50 influencers to reach out to, but more the better.

Remember, they are essentially writing your content for you. Everyone you reach out to is going to provide you with at least 200­,300 words of great content.

Your work of emailing them is minimal compared to what you’ll be receiving.

I like to aim for at least 50 answers so that my post becomes a massive resource rather than just a typical blog post.

Asking the question through email:

Since we’re going to be emailing a lot of people, we’re going to be using an email template so that we don’t have to write up a new one every time.

Here’s the template I use that you can copy:

Subject line: Quick question
Hey [Name],
Could you spare a few minutes to give me a quote for an upcoming roundup post I’m publishing on [link to your
website]?
I only need a paragraph or two, and deadline is [Deadline date], so there´s plenty of time. Here’s the question:
[Question]?
Again, no need to answer right this moment, if you don't have the time. Just checking if you might want to contribute.
I'd love to have you!
Talk soon,
[Your Name]
All you need to do is copy and paste the template, change the name of the person you’re sending
it to, and hit send.
Easy Peazy :)

That’s all you need to do ­ just send a single email.

Authorities love giving their input, especially if they know that they’ll be mentioned and credited with a link to their site. (using the word quote in the email implies that we’ll be linking to them).

You’ll be surprised at how much people appreciate that you've considered them for a quote, and jump at the opportunity of being included in your post.

STEP 4: Putting the post together

When you receive all your responses, it’s time to create your roundup post. This is where you need to come through and really work hard on making this thing shine.

You've been given the gift of a ton of free valuable content you can publish.

You can go the easy way and just copy and paste every answer and hit publish, or you can go the extra mile and really make sure that this thing looks really really good.

Some on ­page design, custom CSS code to make the page really standout would be ideal. But it all depends on how far you’re willing to go with it.

In the case of this particular roundup post that we used for an example, I would even go as far as paying a designer to create a custom built page design.

Why?​ We’re targeting a huge keyword with over 100,000 searches per month, and (let’s say) that we got some great answers from a lot of big authority figures.

Just paying a little bit more attention to the design can really make the page standout and make it much more appealing for the authorities to share the page, and it will make it easier to build links to it as well.

If you don’t decide to go with a custom design, make sure to at least pay attention to the small
essentials.

Make sure to keep these points in mind:
  1. Make sure that you include a photo for each contributor.
  2. Make sure that each answer is clearly separated from others.
  3. Make sure that each contributor has a proper introduction and a link back to their site.

STEP 5: Publish, and let authority figures know ­ ask them to share

Finally, you've hit publish.
Now normally, for this new niche site, hitting publish might mean nothing more than the post going live on the site. Nobody’s going to rush over to read your new article.

But this time, it’s different.

For every person who responded to you, you’re going to send them an email and let them know that the post is live, and thank them for their participation.

PLUS:​ You’re going to ask them to share it with their audience, which they’re more than willing
to do since:

  1. It’s a great article with answers from a lot of big name players in the niche.
  2. They've been included and they want to show it off.

To contact the authority figures:

Just hit reply in your email conversation. This is why email is a lot better than Tweeting them.

Since you've already started an email convo with them, they’re more likely to open up your email.

For this email, we’ll be using another template:

Hey [name],
The post just went live.
Here’s the link: [link]
Thanks a ton for your contribution :)
If you could share this post with your audience, I would really appreciate it.
You’re awesome!
Have a nice day!
Regards,

[your name]

Just send this out to all the authority figures who participated, and expect to see a ton of traffic roll in.

Conclusion

As you can see, the strategy is quite different from other link building methods, and works extremely well.

First of all, you’re getting extremely high quality, credible content for free. This helps establish

authority on a new site that nobody knows about yet.

Second, you’re connecting with influencers in your niche and getting on their radar. This gives you opportunities in the future to connect with them, ask for links, shares, and even guest posting opportunities.

Third, you’re getting in front of huge audiences. These influencers already have a big following.

Contacting them out of the blue and asking them to share something is difficult.

But by including them into your content, featuring them, and then asking them to share is a whole different story.

Like a lot of outreach link building, there’s some psychology in play here. They’re sharing mainly for their own benefit, but the real benefactor is you.

This strategy can work for existing sites too. It doesn't just have to be for new sites.

But if you've started a new site and are looking to build traction quickly, this is probably one of
the most effective ways I know of.